AboutArtCafé丨画展咖啡
AboutArtCafé
品牌定位：饮品品牌
项目内容：视觉策略 /品牌VI设计/ 包装设计
当咖啡品牌不再只卖咖啡，而是分享一种艺术生活体验方式——画展咖啡，展出不同时节主题的艺术画作，在咖啡香气中沉浸式观展，让展画跃然纸上，成为你手中咖啡杯的视觉核心，再拓展画展的周边文创，以融合创意开辟咖啡市场新赛道。
When coffee brands no longer only sell coffee, but share a way of artistic life experience – exhibition coffee, showcasing art paintings with different seasonal themes, immersing oneself in the aroma of coffee, making the exhibition paintings leap
onto the paper and become the visual core of the coffee cup in your hand, expanding the surrounding cultural and creative industries of the exhibition, and integrating creativity to open up new tracks in the coffee market.
我们希望让艺术不再只属于美术馆，而是融入就在身边的日常。“Everything In Your Hands.世界之美 在你手中”。AboutArt Café 的视觉设计，围绕「画框超级符号」展开，以现代艺术逻辑，构建高度统一、易识别、可延展的品牌体系。以蓝白为基底，构建理性、现代、艺术感的品牌气质 搭配不同主题画作的色彩变化 让品牌在统一中保持持续更新的视觉新鲜度。字体系统采用简洁、几何化的结构，强调留白与秩序感，融合当代艺术的视觉氛围。
We hope to make art no longer just belong to art museums, but integrate into daily life around us. Everything in Your Hands. The beauty of the world is in your hands. The visual design of AboutArt Caf é revolves around the concept of “framed super symbols”, using modern artistic logic to construct a highly unified, easily recognizable, and extensible brand system. Based on blue and white, a rational, modern, and artistic brand temperament is constructed, and the color changes of different themed paintings allow the brand to maintain a continuously updated visual freshness in unity. The font system adopts a concise and geometric structure, emphasizing white space and order, and integrating the visual atmosphere of contemporary art.