moment丨新锐巧克力品牌
moment
品牌定位：巧克力品牌
项目内容：视觉策略 /品牌VI设计/ 包装设计
“一块巧克力，容纳片刻情绪”巧克力作为随身能量补给类零食，便携且受到跨年龄层消费者的喜爱，除巧克力产品品质外，我们也注意到在成人世界里短暂的休憩，片刻的宁静与休憩的情绪需求，所以我们从排块巧克力出发，延伸出窗与屋檐的建筑关系，希望每一块巧克力，都是一个可以小憩的moment。
“A piece of chocolate can accommodate a moment of emotion.” As a portable energy supplement snack, chocolate is portable and loved by consumers of all ages. In addition to the quality of chocolate products, we also noticed the emotional need for a short rest, a moment of tranquility and rest
in the adult world, so we started from arranging chocolates and extended the architectural relationship between windows and eaves. We hope that every piece of chocolate can be a moment where you can take a nap.
我们以“建筑的窗与屋檐”作为品牌视觉语言，建立了一套高度结构化的品牌与包装系统。以核心产品排块巧克力对应“可以小憩和停留的片刻”，建筑屋檐结构视觉，强化“一个可以小憩的moment”心理暗示。高饱和多巴胺的现代艺术视觉系统，确保品牌在零售端与社交端高效传播，在保持产品标准化与规模化能力的同时，持续输出稳定、清晰的情绪价值。理念、产品与视觉高度统一，而非短期的包装概念表达。
We used “windows and eaves of the building” as the brand visual language and established a highly structured brand and packaging system. Using the core product to arrange pieces of chocolate corresponds to “a moment where you can take a nap and stay”, and the visual eaves structure of the building strengthens the psychological suggestion of “a moment where you can take a nap”. The modern artistic visual system with high saturation of dopamine ensures efficient brand communication at the retail and social ends, and continues to output stable and clear emotional value while maintaining product standardization and scale capabilities. The concept, product and vision are highly unified, rather than a short-term packaging concept expression.