英如氏丨宠物品牌
英如氏
品牌定位：宠物品牌
项目内容：视觉策略 /品牌VI设计/ 包装设计
ROSS是英如氏品牌老板“0元购”的一只中华田园猫，今年已经9岁了。在品牌命名阶段，我们巧妙将爱猫之名“ROSS”融入品牌基因。通过国际化音译与东方美学结合，最终诞生「英如氏INROSS」——既彰显国际视野，又蕴含中式韵律。
ROSS is a 9-year-old Chinese countryside cat purchased by the owner of the English Ru brand for 0 yuan. In the brand naming stage, we ingeniously incorporated the cat name “ROSS” into the brand’s DNA. Through the combination of
international transliteration and Eastern aesthetics, the ultimate creation of ‘INROSS’ not only showcases an international perspective, but also contains Chinese rhythms.
作为专注中国养宠需求的本土品牌，「英如氏INROSS」创新融合东方食养智慧与现代科研技术，以天然草本配方提升宠物的免疫力，打造更适合中国毛孩子的养生宠食。品牌的slogan灵感来自辛弃疾的：“我见青山多妩媚，料青山见我应如是。”朗朗上口的同时带出品牌名，让消费者们只要念一遍就能牢牢记住。LOGO使用无衬线+部分图形化处理，整体风格大气简洁，同时具备国际感和高传播度。
As a local brand focused on the needs of pet care in China, “INROS” innovatively integrates Eastern food care wisdom and modern scientific research technology, using natural herbal formulas to enhance pets’ immunity and create more suitable health pet food for Chinese furry children. The inspiration for the brand’s slogan comes from Xin Qiji’s: “I see how charming Qing Shan is, and I expect Qing Shan to see me like that.” While catchy, it also brings out the brand name, allowing consumers to remember it firmly with just one recitation. The logo uses sans serif and partial graphic processing, with a grand and concise overall style, while also possessing an international feel and high dissemination.