品牌设计旨在体现commiu“chill 轻松、松弛、活力、运动”的品牌氛围。通过字体、图形和色彩的精心搭配，品牌传达出一种既轻松又充满活力的氛围。这与commiu普拉提生活馆的定位相得益彰。品牌色彩选用高饱和低纯度的“红 绿 蓝”为主色，传达出品牌的活力与运动感。同时，以低饱和度的“紫色 粉色 深蓝”作为点缀辅色，为品牌增添一丝高级感和松弛感。品牌LOGO设计灵感来源于“me+you”概念，可通过旋转变形为“m+u”/“i+u”有趣又具有互动性。品牌标识通过变形可实现灵活多变的使用形式，可以单独使用图形或字体，也可以将两者结合使用，以适应不同应用场景和传播需求，这种灵活性设计有助于品牌在不同平台上的识别和传播。通过设计元素的有机结合，品牌“commiu”成功传达了其独特的品牌理念和视觉感官，为消费者提供了一个既专业又亲切的普拉提生活馆形象，与品牌初心完美契合，即创造一个【城市中的乌托邦】。


The brand design aims to reflect commiu’s brand atmosphere of “chill, relaxation, vitality and sport”. Through a careful mix of fonts, graphics and colors, the brand conveys an atmosphere that is both relaxed and energetic. This perfectly complements the positioning of commiu Pilates Life Center. The brand colors use “red, green and blue” with high saturation and low purity as the main colors to convey the brand’s vitality and movement. At the same time, low-saturation “purple, pink, and dark blue” are used as decorative auxiliary colors to add a sense of high-end and relaxation to the brand. The brand LOGO design is inspired by the concept of “me+you”, which can be rotated and transformed into “m+u”/”i+u”, which is interesting and interactive. The brand logo can be deformed to achieve flexible use forms.