哈哈计划丨户外营地品牌

哈哈计划
品牌定位:户外营地品牌
项目内容:视觉策略 /品牌VI设计/ 包装设计
哈哈计划依托于乡村旅游的丰富自然资源, 打造了皂李湖营地和白马湖营地,对年轻人提供了一个亲近自然、释放压力的户外场所。在这里,年轻人可以体验到一系列创新且富有乐趣的新业态和新产品,如水上运动、户外探险、创意工坊、湖畔音乐会等为一体的户外营地。
Haha Project relies on the rich natural resources of rural tourism to create Zaoli Lake Camp and Baima Lake Camp, providing young people with an outdoor place to get close to nature and release stress. Here, young people can experience a series of innovative and fun
new businesses and products, such as water sports, outdoor adventures, creative workshops, lakeside concerts, and other outdoor camps.









“哈哈计划”的创始团队核心成员都是在小镇创业的年轻人,有的是做互联网营销,有的人是从事影视文旅,有的人是导演策划,不同行业的创客因为相同的观念理念走到了一起,“我们就想着能不能一起找个好玩的事来做,然后让更多的人加入进来,于是‘哈哈计划’这个想法就冒出来了。”“哈哈计划”主理人史喜阳 表示,原上文化曾在上虞举办的一个“青春万帐”的露营大会给了他很大启发,过程中与小红书形成了线上线下联动,会场体验感爆棚,收到了参与游客的广泛好评,原上文化团队就以“互联网+文旅”模式找准上虞与青春产业的契合点,继续挖掘开发更多好玩的潮流创意“比赛不是终点,未来我们将更加专注于脚下的路,用内容赋能更多乡村。”“哈哈计划”不仅仅是一个品牌,更是一种生活态度的传递。在这个项目的设计中,将快乐和自由的情绪价值融入到小镇的每一寸土地上,让积极向上的生活态度成为小镇的新名片。同时也希望潮流的视觉能够吸引更多年轻人,带着他们的梦想和创造力,回归这片充满希望的土地。
The core members of the founding team of “Haha Project” are all young people who started their own businesses in small towns. Some are engaged in Internet marketing, some are engaged in film, television, cultural tourism, and some are directors and planners. Makers from different industries come together because of the same concepts. “We just thought about whether we could find something fun to do together, and then let more people join in, so the idea of ’Haha Project’ came up.” Shi Xiyang, the director of “Haha Project” He said that Yuanshang Culture once held a “Youth Ten Thousand Tents” camping conference in Shangyu, which inspired him a lot. During the process, it formed an online and offline linkage with Xiaohongshu. The venue experience was overwhelming and received widespread praise from participating tourists. The Yuanshang Culture team used the “Internet + Cultural Tourism” model to We will find the point of convergence between Shangyu and the youth industry, and continue to explore and develop more interesting trendy ideas. “The competition is not the end. In the future, we will focus more on the road ahead and empower more villages with content.”
