我们一起摇月亮丨中秋礼盒设计
我们一起摇月亮
品牌定位：节日礼盒
项目内容：视觉策略 /品牌VI设计/ 包装设计
那天脑暴卡到窒息，有人突然拍桌：“走，跳舞！” 我愣着被拽起手，起初僵硬的指尖，在转圈时慢慢松开 —— 窗外的月亮正悬在楼角，我们踩着地板缝绕圈，像小时候追着光斑跑，又像围着看不见的篝火起舞，晕乎乎里只觉得，月亮好像跟着我们转起来了。
That day, I was choked by a brainstorm, and someone suddenly slapped the table: “Let’s dance!” I was pulled up by my hand, and my fingertips, which were stiff at first, slowly loosened up while spinning in circles – the moon outside the window was hanging
on the corner of the building, and we stepped on the seams of the floor and circled, like running after spots of light when we were children, and like dancing around an invisible bonfire. In my daze, I felt that the moon seemed to be spinning with us.
灵感就从这圈舞步里长出来：“我们一起摇月亮”。礼盒上画着姿态各异的人，正合力把月牙摇成满月。不是一蹴而就的圆满，是慢慢晃、慢慢转，就像我们从草稿纸到打样盒的几十天，也像日子里那些 “等一等就好” 的期许。中秋拆开它时，记得想想：那些一起凑齐圆满的人，和慢慢如愿的事。字体：我们选用无衬线手写体，带着晃悠的动感，像我们踩着节奏转圈时，随手写下的心愿。色彩：主色是黄与蓝的碰撞，再用活力橙添点转圈时的鲜活，配月光般的白，温柔里藏着热闹。包装：外盒做了月牙的弧度，拎着提手像提着半轮月亮；拆开瞬间，圆月小灯亮起来。从月牙到满月的蜕变，就在这一拆一合里，刚好应了 “慢慢变圆，事事如愿” 的心意。
The inspiration grew from this circle of dance steps: “Let’s shake the moon together.” People in different postures are painted on the gift box, working together to shake the crescent moon into a full moon. It’s not perfection that happens overnight, it’s slowly shaking and turning, just like the dozens of days we spent from scratch paper to proofing box, and also like those “just wait and be done” expectations in the days. When you take it apart during the Mid-Autumn Festival, remember to think about: those people who come together to achieve perfection, and the things that slowly come true. Font: We choose sans-serif handwriting, with a swaying sense of movement, like the wishes we write down casually while walking in circles to the rhythm. Color: The main color is the collision of yellow and blue, and then use vibrant orange to add a bit of freshness when turning, paired with moonlight white, the gentleness hides excitement. Packaging: The outer box is shaped like a crescent, and holding it by the handle is like holding half a moon; the moment it is opened, the small full moon light lights up. The transformation from the crescent moon to the full moon, just in this split and combine, just meets the intention of “slowly becoming round, everything goes as you wish”.