从品牌初衷出发，我们把品牌延伸为人宠美学生活方式品牌。以腊肠小狗作为品牌的IP形象，强化品牌识别的同时强调行业属性，从腊肠小狗的形象出发延伸出条纹色彩美学，与高饱和度色彩的产品风格呼应，呈现多巴胺风格且具有辨识度的年轻化品牌视觉。我们希望以完整的视觉设计为Fluffy Closet呈现温暖、轻松、有触感的视觉氛围，构建一个充满活力且年轻化的宠物服饰品牌形象。插画IP × 条纹美学 × 多巴胺色彩作为品牌视觉语言框架，呈现色彩秩序感，以Sky Blue / Coral Red / Off White / Brown 构建主色系统，字体采用圆润、厚实、略带复古感的字形，强调柔软 亲和 陪伴感。前后贯通的视觉策略与品牌设计构建人宠美学生活方式品牌。


Starting from the original intention of the brand, we have extended the brand into a pet aesthetic lifestyle brand. Using the dachshund puppy as the IP image of the brand, it strengthens brand recognition while emphasizing industry attributes. Starting from the image of the dachshund puppy, the striped color aesthetic is extended, echoing the product style of high-saturation colors, presenting a dopamine-style and recognizable youthful brand vision. We hope to use a complete visual design to present a warm, relaxed and tactile visual atmosphere for Fluffy Closet, and build a vibrant and youthful pet clothing brand image. Illustration IP × Stripe Aesthetics × Dopamine Color serves as the brand’s visual language framework, presenting a sense of color order. Sky Blue / Coral Red / Off White / Brown are used to build the main color system. The font adopts a round, thick, slightly retro-feeling font, emphasizing softness, affinity, and companionship. The consistent visual strategy and brand design build a pet aesthetic lifestyle brand.