洁力蔻丨除螨喷雾品牌
洁力蔻
品牌定位：饮品品牌
项目内容：视觉策略 /品牌VI设计/ 包装设计
这是Niice团队初次接触到除螨喷雾品牌这个细分赛道，创始人创立这个品牌初衷是自己是极易过敏体质，需要非常洁净的居住环境，市场普遍认为，由问题产生需求，有需求就会有市场，但初代产品的销售却不尽人意。品牌没有知名度，设计不够出圈，不贴合品牌消费者，这些都是初创品牌的常见问题。而清仓帖爆火，品牌及时更新年轻化视觉设计，这两点恰好改善了以上问题。洁力蔻作为初创品牌，正以蓬勃之势专注在除螨品牌赛道发展，现已成为除螨喷雾销售领先品牌，年销突破30W+。
This is the first time that the Niice team has come into contact with the mite removal spray brand. The original intention of the founder in establishing this brand was that he was prone to allergies and needed a very clean living environment. The market generally believed that problems generate demand, and if there is demand there will be a market. However, the sales of the first-generation product were not satisfactory. The brand has no visibility, the design is not out of the ordinary, and it is not suitable for brand consumers. These are common problems for start-up brands. The popularity of clearance posts and the brand’s timely updates of youthful visual designs have improved the above problems.
整体视觉围绕“年轻化” “专业感” “品牌识别”作为核心关键词，为品牌塑造契合年轻消费者且具有差异化的视觉方案。品牌风格定位：洁力蔻主要面向18-35岁年轻消费者，整体风格调性偏向轻松有趣，现代时尚，有记忆点。品牌色彩系统：高饱和高对比度的红蓝黄紫搭配有科研属性的棕色，在色彩维度形成强识别，强调差异化。 品牌辅助图形：以条纹及灵缇小狗IP形象作为辅助图形，通过在包装和物料上的设计延展，作为品牌视觉符号。品牌LOGO设计：以经典瓶型作为图形logo，突出专业感，无衬线粗体字体设计，强调趣味性与活力感。通过延展品牌VI系统，灵活重组辅助图形，在包装设计及数字界面等场景保持统一，助力品牌在每个接触点渗透品牌力。
The overall vision focuses on “youthfulness”, “professionalism” and “brand identity” as the core keywords, creating a differentiated visual solution for the brand that is suitable for young consumers. Brand style positioning: Jielicou is mainly aimed at young consumers aged 18-35. The overall style is relaxed and interesting, modern and fashionable, and memorable. Brand color system: High-saturation and high-contrast red, blue, yellow, and purple are combined with brown with scientific research attributes to form strong recognition in the color dimension and emphasize differentiation. Brand auxiliary graphics: Stripes and greyhound puppy IP images are used as auxiliary graphics, and through design extension on packaging and materials, they serve as brand visual symbols. Brand LOGO design.