我们以“锦官城”的千年文化为底色，选择蜀锦作为品牌文化，将其“经纬秩序”转译为可延展的视觉DNA；并融合竹编肌理与盖碗茶等城市生活方式意象，用更克制、更年轻的当代表达，重构“来自锦官城的伴手礼”。在品类结构上，以“茶礼/食礼/香礼/蜀锦文创/锦城手册”搭建城市伴手礼矩阵，覆盖自用与礼赠多场景，让“何以一礼代表成都”有迹可循。品牌以竹绿与暖金定调气质，以高纯度色块区分系列，用统一规则串联全系，呈现“松弛但有秩序”的成都。


We take the millennium culture of “Jinguan City” as the background, choose Shu brocade as the brand culture, and translate its “latitude and longitude order” into an extensible visual DNA; And integrate the texture of bamboo weaving with urban lifestyle imagery such as tea bowls, using a more restrained and youthful contemporary expression to reconstruct the “souvenir from Jinguan City”. In terms of category structure, a matrix of urban souvenirs will be built with “Tea Gifts/Food Gifts/Incense Gifts/Shu Brocade Cultural and Creative/Jincheng Handbook”, covering multiple scenarios of self use and gift giving, so that the question of “how one gift represents Chengdu” can be traced.