{"id":1782,"date":"2026-07-15T17:32:36","date_gmt":"2026-07-15T09:32:36","guid":{"rendered":"https:\/\/www.niicedesign.net\/?p=1782"},"modified":"2026-07-21T17:36:58","modified_gmt":"2026-07-21T09:36:58","slug":"pivot-rock","status":"publish","type":"post","link":"https:\/\/www.niicedesign.net\/index.php\/pivot-rock\/","title":{"rendered":"NiiceDesign x \u300cPIVOT ROCK\u300d\u57ce\u5e02\u6500\u5ca9\u54c1\u724c\u5168\u6848\u8bbe\u8ba1"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-27f6aa7\" data-block-id=\"27f6aa7\"><style>.stk-27f6aa7 {margin-bottom:0px !important;}.stk-27f6aa7-column{--stk-columns-spacing:var(--stk--preset--spacing--30, 0.67rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-27f6aa7-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f694d22\" data-v=\"4\" data-block-id=\"f694d22\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f694d22-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f694d22-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-cfc2129\" data-block-id=\"cfc2129\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-cfc2129-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e0cadd4\" data-v=\"4\" data-block-id=\"e0cadd4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e0cadd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e0cadd4-inner-blocks\">\n<p class=\"has-text-align-left has-large-font-size wp-block-paragraph\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">NiiceDesign x \u300cPIVOT ROCK\u300d\uff5c\u57ce\u5e02\u6500\u5ca9\u54c1\u724c\u5168\u6848\u8bbe\u8ba1<\/span><\/strong><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-5bc4876\" data-block-id=\"5bc4876\"><style>.stk-5bc4876 {margin-bottom:21px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5bc4876-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d6b00b7\" data-v=\"4\" data-block-id=\"d6b00b7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d6b00b7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d6b00b7-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" data-id=\"1801\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1-1024x685.jpg\" alt=\"\" class=\"wp-image-1801\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1-1024x685.jpg 1024w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1-300x201.jpg 300w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1-768x514.jpg 768w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1-1536x1027.jpg 1536w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1.jpg 1794w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-49a2329\" data-block-id=\"49a2329\"><style>.stk-49a2329 {margin-bottom:50px !important;}.stk-49a2329-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-49a2329-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-45653a4\" data-v=\"4\" data-block-id=\"45653a4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-45653a4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-45653a4-inner-blocks\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><strong><span style=\"color: #ff31df\" class=\"stk-highlight\">\u4ece\u8fd0\u52a8\u6807\u7b7e\u5230\u57ce\u5e02\u751f\u6d3b\u65b9\u5f0f\uff1a\u6500\u5ca9\u8d5b\u9053\u7684\u7834\u5c40\u5951\u673a<\/span><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u6570\u636e\u663e\u793a\uff0c\u5f53\u4e0b\u8d85\u8fc760%\u7684\u5e74\u8f7b\u90fd\u5e02\u6d88\u8d39\u8005\uff0c\u5c06\u8fd0\u52a8\u4e0d\u4ec5\u662f\u89c6\u4f5c\u8eab\u4f53\u953b\u70bc\uff0c\u66f4\u662f\u4e00\u79cd\u201c\u793e\u4ea4\u8d27\u5e01\u201d\u4e0e\u7cbe\u795e\u5145\u7535\u3002\u4f20\u7edf\u7684\u6500\u5ca9\u9986\u5f80\u5f80\u7ed9\u4eba\u7559\u4e0b\u201c\u786c\u6838\u201d\u3001\u201c\u95e8\u69db\u9ad8\u201d\u3001\u201c\u53ea\u5c5e\u4e8e\u4e13\u4e1a\u5708\u5b50\u201d\u7684\u523b\u677f\u5370\u8c61\uff0c\u4f53\u9a8c\u4e0e\u65e5\u5e38\u6d88\u8d39\u751f\u6d3b\u4e4b\u95f4\u9694\u7740\u4e00\u5c42\u73bb\u7483\u3002\u5728\u8fd0\u52a8\u54c1\u724c\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u5f53\u4e0b\uff0c\u6211\u4eec\u53d1\u73b0\u6d88\u8d39\u8005\u771f\u6b63\u6e34\u671b\u7684\uff0c\u4e0d\u518d\u4ec5\u4ec5\u662f\u5355\u4e00\u7684\u6500\u5ca9\u8fd0\u52a8\u4f53\u9a8c\uff0c\u800c\u662f\u4e00\u4e2a\u80fd\u5c06\u8fd0\u52a8\u7cbe\u795e\u4e0e\u65e5\u5e38\u4f11\u95f2\u3001\u793e\u4ea4\u3001\u751f\u6d3b\u65b9\u5f0f\u878d\u5408\u7684\u590d\u5408\u7a7a\u95f4\u3002\u4ed6\u4eec\u9700\u8981\u7684\u4e0d\u53ea\u662f\u4e00\u9762\u5ca9\u58c1\uff0c\u800c\u662f\u4e00\u5904\u80fd\u5b89\u653e\u7231\u597d\u3001\u83b7\u5f97\u60c5\u7eea\u652f\u6491\u7684\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u3002<\/span><\/strong><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">Data shows that over 60% of young urban consumers view exercise not only as physical exercise, but also as a form of &#8220;social currency&#8221; and spiritual recharge.Traditional climbing gyms often leave a stereotype of being &#8220;hardcore&#8221;, &#8220;high threshold&#8221;, and &#8220;only belonging to professional circles&#8221;, with a layer of glass separating the experience from daily consumer life.In the increasingly fierce competition among sports brands, we have found that what consumers truly desire is no longer just a single climbing experience, but a composite space that can integrate the spirit of sports with daily leisure, socializing, and lifestyle. What they need is not just a rock wall, but a &#8216;third space&#8217; where they can place their hobbies and gain emotional support.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-e34489a\" data-block-id=\"e34489a\"><style>.stk-e34489a {margin-bottom:21px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e34489a-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5d7816a\" data-v=\"4\" data-block-id=\"5d7816a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5d7816a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5d7816a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0c2bb47\" data-block-id=\"0c2bb47\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0c2bb47-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-db56010\" data-v=\"4\" data-block-id=\"db56010\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-db56010-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-db56010-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1792\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-10@2x-100.jpg\" alt=\"\" class=\"wp-image-1792\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-10@2x-100.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-10@2x-100-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b1a967b\" data-v=\"4\" data-block-id=\"b1a967b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b1a967b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b1a967b-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1796\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100.jpg\" alt=\"\" class=\"wp-image-1796\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-69fbcb9\" data-v=\"4\" data-block-id=\"69fbcb9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-69fbcb9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-69fbcb9-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1798\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-2@2x-100.jpg\" alt=\"\" class=\"wp-image-1798\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-2@2x-100.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-2@2x-100-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-f2e9712\" data-block-id=\"f2e9712\"><style>.stk-f2e9712 {margin-bottom:50px !important;}.stk-f2e9712-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f2e9712-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-71c8dcf\" data-v=\"4\" data-block-id=\"71c8dcf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-71c8dcf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-71c8dcf-inner-blocks\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><strong><span style=\"color: #0db5ff\" class=\"stk-highlight\"><strong>\u201c\u627e\u5230\u652f\u70b9\uff0c\u6301\u7eed\u5411\u4e0a\u201d\u7684\u7b56\u7565\u5b9a\u4f4d<\/strong><\/span><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u57fa\u4e8e\u6b64\u6d1e\u5bdf\uff0cNiiceDesign\u4e3a\u300cPIVOT ROCK\u300d\u54c1\u724c\u6784\u5efa\u4e86\u4e00\u4e2a\u6838\u5fc3\u5b9a\u4e49\uff1a\u57ce\u5e02\u6500\u5ca9\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\u3002\u8fd9\u662f\u4e00\u4e2a\u878d\u5408\u8fd0\u52a8\u3001\u793e\u4ea4\u4e0e\u57ce\u5e02\u751f\u6d3b\u7684\u6500\u5ca9\u4f53\u9a8c\u7a7a\u95f4\u54c1\u724c\u3002\u54c1\u724c\u4e3b\u5f20\uff1a\u5728\u6500\u5ca9\u4e2d\uff0c\u201cPivot\u201d\u4ee3\u8868\u53d1\u529b\u4e0e\u8f6c\u6362\u7684\u5173\u952e\u652f\u70b9\u3002\u6211\u4eec\u5c06\u8fd9\u4e00\u7269\u7406\u6982\u5ff5\u5347\u7ef4\u4e3a\u54c1\u724c\u7cbe\u795e\uff0c\u63d0\u51fa\u54c1\u724c\u4e3b\u5f20\uff1a\u201c\u627e\u5230\u652f\u70b9\uff0c\u6301\u7eed\u5411\u4e0a\u201d\u3002\u8fd9\u4e0d\u4ec5\u662f\u8fd0\u52a8\u8f68\u8ff9\u7684\u63cf\u8ff0\uff0c\u66f4\u662f\u5e74\u8f7b\u4eba\u9762\u5bf9\u751f\u6d3b\u65f6\u7684\u6001\u5ea6\u3002<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u4ea7\u54c1\u5ef6\u5c55\uff1a\u54c1\u724c\u4e0d\u4ec5\u4ec5\u505c\u7559\u5728\u201c\u6500\u5ca9\u201d\u672c\u8eab\uff0c\u800c\u662f\u6784\u5efa\u4e86\u201c\u51e0\u4f55\u5ca9\u70b9 \u00d7 \u591a\u5df4\u80fa\u8272\u5f69 \u00d7 \u6500\u5ca9\u4ebaIP\u201d\u7684\u5b8c\u6574\u54c1\u724c\u89c6\u89c9\u4f53\u7cfb\u3002\u6211\u4eec\u5c06\u8fd9\u4e00\u4f53\u7cfb\u7cfb\u7edf\u5316\u5ef6\u5c55\u81f3\u5496\u5561\u996e\u54c1\u3001\u751f\u6d3b\u5468\u8fb9\uff08\u8fd0\u52a8\u889c\u3001\u5e06\u5e03\u888b\u3001\u51b0\u7bb1\u8d34\u7b49\uff09\u4e0e\u54c1\u724c\u4f20\u64ad\u4e4b\u4e2d\u3002\u901a\u8fc7\u66f4\u591a\u5143\u7684\u6d88\u8d39\u89e6\u70b9\u8fde\u63a5\u5e74\u8f7b\u7528\u6237\uff0c\u8ba9\u6500\u5ca9\u8fd0\u52a8\u878d\u5165\u65e5\u5e38\u6d88\u8d39\u548c\u90fd\u5e02\u793e\u4ea4\u3002<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\"><br><br><br>Brand proposition: In rock climbing, &#8220;pivot&#8221; represents the key pivot point for exertion and transformation.We elevate this physical concept to the brand spirit and propose the brand proposition: &#8216;Find the pivot and continue to move forward&#8217;.This is not only a description of the movement trajectory, but also the attitude of young people towards life.Product Extension: The brand is not just limited to &#8220;climbing&#8221; itself, but has built a complete brand visual system of &#8220;geometric rock points x dopamine colors x climber IP&#8221;.We will systematically extend this system to coffee drinks, daily necessities (sports socks, canvas bags, refrigerator stickers, etc.), and brand communication.Connect young users through more diverse consumer touchpoints, and integrate rock climbing into daily consumption and urban socialization.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-a8c1dc8\" data-block-id=\"a8c1dc8\"><style>.stk-a8c1dc8 {margin-bottom:36px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a8c1dc8-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6799e85\" data-v=\"4\" data-block-id=\"6799e85\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6799e85-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6799e85-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"2321\" data-id=\"1784\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552.jpg\" alt=\"\" class=\"wp-image-1784\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552.jpg 1740w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-225x300.jpg 225w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-768x1024.jpg 768w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1152x1536.jpg 1152w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-4555552-1535x2048.jpg 1535w\" sizes=\"auto, (max-width: 1740px) 100vw, 1740px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-4147fde\" data-block-id=\"4147fde\"><style>.stk-4147fde {margin-bottom:50px !important;}.stk-4147fde-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4147fde-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-88b90a3\" data-v=\"4\" data-block-id=\"88b90a3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-88b90a3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-88b90a3-inner-blocks\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:0\"><br><strong><span style=\"color: #ff31df\" class=\"stk-highlight\">\u89c6\u89c9\u4f53\u7cfb\u4e0e\u4ea7\u54c1\u843d\u5730\uff1a\u591a\u5df4\u80fa\u7f8e\u5b66\u4e0e\u6f6e\u73a9\u7b26\u53f7<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px;line-height:1.8\"><span style=\"color: #0f0e17\" class=\"stk-highlight\"><strong>\u57fa\u4e8e\u54c1\u724c\u7406\u5ff5\uff0c\u6211\u4eec\u4ee5\u51e0\u4f55\u5ca9\u70b9\u4e3a\u6838\u5fc3\u89c6\u89c9\u5143\u7d20\uff0c\u7ed3\u5408\u9ad8\u9971\u548c\u5ea6\u591a\u5df4\u80fa\u8272\u5f69\uff0c\u6784\u5efa\u4e86\u517c\u5177\u884c\u4e1a\u5c5e\u6027\u4e0e\u5e74\u8f7b\u6d3b\u529b\u7684\u54c1\u724c\u89c6\u89c9\u4f53\u7cfb\u3002<\/strong><\/span><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u54c1\u724c\u8d85\u7ea7\u7b26\u53f7<\/span><\/strong>\uff1a<strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u4ee5\u9ed1\u767d\u8272\u8c03\u3001\u624b\u7ed8\u6d82\u9e26\u98ce\u683c\u7684\u300cPIVOT ROCK\u300d\u5b57\u4f53\u4f5c\u4e3a\u4e3b\u89c6\u89c9\u3002\u5176\u4e2d\u53cd\u5411\u7684\u201c\u042f\u201d\u4e0e\u7ed3\u5c3e\u7684\u201c@\u201d\u7b26\u53f7\u6784\u7b51\u4e86\u89c6\u89c9\u8bb0\u5fc6\u70b9\uff0c\u5728\u5b57\u4f53\u6392\u5e03\u4e0a\u5951\u5408\u8857\u5934\u6f6e\u6d41\u8bed\u5883\uff0c\u540c\u65f6\u501f\u201c@\u201d\u4e0e\u53cd\u5411\u201cR\u201d\u7684\u89c6\u89c9\u7279\u6027\u547c\u5e94\u201c\u5bfb\u627e\u652f\u70b9\u201d\u7684\u54c1\u724c\u6982\u5ff5\u3002<\/span><\/strong><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">Based on the brand concept, we have constructed a brand visual system that combines industry attributes and youthful vitality, with geometric rock points as the core visual elements and high saturation dopamine colors.Brand super symbol: The &#8220;PIVOT ROCK&#8221; font with black and white tones and hand drawn graffiti style serves as the main visual element. The reverse &#8220;\u042f&#8221; and the ending &#8220;@&#8221; symbol construct visual memory points, which fit the street trend context in font layout. At the same time, the visual characteristics of &#8220;@&#8221; and reverse &#8220;R&#8221; echo the brand concept of &#8220;finding a pivot&#8221;.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-9b0b241\" data-block-id=\"9b0b241\"><style>.stk-9b0b241 {margin-bottom:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9b0b241-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-309c862\" data-v=\"4\" data-block-id=\"309c862\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-309c862-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-309c862-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a4977fd\" data-block-id=\"a4977fd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a4977fd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e74588e\" data-v=\"4\" data-block-id=\"e74588e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e74588e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e74588e-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1789\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-3@2x-100.jpg\" alt=\"\" class=\"wp-image-1789\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-3@2x-100.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-3@2x-100-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3aa1f97\" data-v=\"4\" data-block-id=\"3aa1f97\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3aa1f97-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3aa1f97-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1790\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4-\u526f\u672c@2x-100.jpg\" alt=\"\" class=\"wp-image-1790\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4-\u526f\u672c@2x-100.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4-\u526f\u672c@2x-100-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0f35a4d\" data-v=\"4\" data-block-id=\"0f35a4d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0f35a4d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0f35a4d-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1791\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-6@2x-100.jpg\" alt=\"\" class=\"wp-image-1791\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-6@2x-100.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-6@2x-100-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-0ff4236\" data-block-id=\"0ff4236\"><style>.stk-0ff4236 {margin-bottom:50px !important;}.stk-0ff4236-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0ff4236-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2da90e3\" data-v=\"4\" data-block-id=\"2da90e3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2da90e3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2da90e3-inner-blocks\">\n<p class=\"wp-block-paragraph\" style=\"font-size:13px;line-height:1.8\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\"><strong>\u6f6e\u73a9IP\u5f62\u8c61<\/strong><\/span><\/strong>\uff1a<strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u5145\u6ee1\u529b\u91cf\u611f\u76843D\u6500\u5ca9\u4ebaIP\u6210\u4e3a\u54c1\u724c\u7cbe\u795e\u7684\u8c61\u5f81\u3002\u901a\u8fc7\u8dc3\u52a8\u3001\u6500\u722c\u3001\u7a81\u7834\u7684\u59ff\u6001\uff0c\u89c6\u89c9\u5316\u4f20\u9012\u201c\u6301\u7eed\u5411\u4e0a\u201d\u7684\u7406\u5ff5\u3002IP\u5f62\u8c61\u8272\u5f69\u9c9c\u6d3b\uff0c\u4ee5\u8dc3\u52a8\u7684\u59ff\u6001\u8d2f\u7a7f\u4e8e\u6240\u6709\u89c6\u89c9\u7269\u6599\u4e2d\u3002\u751f\u6d3b\u5316\u5468\u8fb9\u8f7d\u4f53\uff1a\u5468\u8fb9\u8f7d\u4f53\u4ee5\u89c6\u89c9\u4e0e\u529f\u80fd\u53cc\u91cd\u5ef6\u4f38\u4e3a\u8bbe\u8ba1\u7ebf\u7d22\u3002\u5e06\u5e03\u888b\u91c7\u7528\u771f\u5b9e\u7684\u6500\u5ca9\u7ef3\u4f5c\u4e3a\u63d0\u624b\uff0c\u5c06\u201c\u652f\u70b9\u201d\u8fd9\u4e00\u7b26\u53f7\u8f6c\u8bd1\u4e3a\u53ef\u76f4\u63a5\u611f\u77e5\u7684\u65e5\u5e38\u63a5\u89e6\u70b9\uff1b\u6b64\u5916\uff0c\u914d\u5957\u7684\u591a\u5df4\u80fa\u8272\u5f69\u8fd0\u52a8\u889c\u3001\u5496\u5561\u7eb8\u676f\u3001\u5ca9\u70b9\u9020\u578b\u51b0\u7bb1\u8d34\u53ca\u5458\u5de5\u6302\u7ef3\uff0c\u5728\u529f\u80fd\u4e0a\u8986\u76d6\u4e86\u901a\u52e4\u3001\u529e\u516c\u3001\u5c45\u5bb6\u7b49\u591a\u7ef4\u573a\u666f\uff0c\u6784\u5efa\u8d77\u4e00\u5957\u5177\u5907\u9ad8\u8bc6\u522b\u5ea6\u7684\u54c1\u724c\u5e94\u7528\u77e9\u9635\u3002<\/span><\/strong><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">Trendy IP image: The powerful 3D climber IP has become a symbol of the brand spirit. Visually conveying the concept of &#8220;continuous upward movement&#8221; through jumping, climbing, and breakthrough postures. The vivid colors of the IP image run through all visual materials with a lively posture. Life oriented peripheral carrier: The peripheral carrier is designed with a dual extension of visual and functional clues. The canvas bag uses real climbing ropes as handles, translating the symbol &#8220;pivot point&#8221; into a directly perceptible daily contact point; In addition, the matching dopamine colored sports socks, coffee paper cups, rock point shaped refrigerator stickers, and employee hanging ropes cover multi-dimensional scenarios such as commuting, office, and home, building a highly recognizable brand application matrix.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-7ca69d7\" data-block-id=\"7ca69d7\"><style>.stk-7ca69d7 {margin-bottom:30px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7ca69d7-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-23fa5d7\" data-v=\"4\" data-block-id=\"23fa5d7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-23fa5d7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-23fa5d7-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1786\" height=\"2505\" data-id=\"1785\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-3555552-1.jpg\" alt=\"\" class=\"wp-image-1785\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-3555552-1.jpg 1786w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-3555552-1-214x300.jpg 214w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-3555552-1-730x1024.jpg 730w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-3555552-1-768x1077.jpg 768w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-3555552-1-1095x1536.jpg 1095w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u8d44\u6e90-3555552-1-1460x2048.jpg 1460w\" sizes=\"auto, (max-width: 1786px) 100vw, 1786px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><br><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">NiceDesign x \u300cPIVOT ROCK\u300d<br>\u201c\u627e\u5230\u652f\u70b9\uff0c\u6301\u7eed\u5411\u4e0a\u201d<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NiiceDesign x \u300cPIVOT ROCK\u300d\uff5c\u57ce\u5e02\u6500\u5ca9\u54c1\u724c\u5168\u6848\u8bbe\u8ba1 \u4ece\u8fd0\u52a8\u6807\u7b7e\u5230\u57ce\u5e02\u751f\u6d3b\u65b9\u5f0f\uff1a\u6500\u5ca9\u8d5b\u9053 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idea"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts\/1782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":8,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"predecessor-version":[{"id":1853,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts\/1782\/revisions\/1853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/media\/1799"}],"wp:attachment":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}