{"id":1807,"date":"2026-07-16T17:06:15","date_gmt":"2026-07-16T09:06:15","guid":{"rendered":"https:\/\/www.niicedesign.net\/?p=1807"},"modified":"2026-07-21T17:33:27","modified_gmt":"2026-07-21T09:33:27","slug":"jiancharibao","status":"publish","type":"post","link":"https:\/\/www.niicedesign.net\/index.php\/jiancharibao\/","title":{"rendered":"NiiceDesign x \u300c\u89c1\u8336\u65e5\u62a5\u300d\u521b\u610f\u517b\u751f\u8336\u54c1\u724c\u89c6\u89c9\u8bbe\u8ba1"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-27f6aa7\" data-block-id=\"27f6aa7\"><style>.stk-27f6aa7 {margin-bottom:0px !important;}.stk-27f6aa7-column{--stk-columns-spacing:var(--stk--preset--spacing--30, 0.67rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-27f6aa7-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f694d22\" data-v=\"4\" data-block-id=\"f694d22\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f694d22-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f694d22-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-cfc2129\" data-block-id=\"cfc2129\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-cfc2129-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e0cadd4\" data-v=\"4\" data-block-id=\"e0cadd4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e0cadd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e0cadd4-inner-blocks\">\n<p class=\"has-text-align-left has-large-font-size wp-block-paragraph\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\"><strong>NiiceDesign x \u300c\u89c1\u8336\u65e5\u62a5\u300d\uff5c\u521b\u610f\u517b\u751f\u8336\u54c1\u724c\u89c6\u89c9\u8bbe\u8ba1<\/strong><\/span><\/strong><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-5bc4876\" data-block-id=\"5bc4876\"><style>.stk-5bc4876 {margin-bottom:21px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5bc4876-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d6b00b7\" data-v=\"4\" data-block-id=\"d6b00b7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d6b00b7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d6b00b7-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" data-id=\"1808\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-11@2x-100-1024x718.jpg\" alt=\"\" class=\"wp-image-1808\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-11@2x-100-1024x718.jpg 1024w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-11@2x-100-300x210.jpg 300w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-11@2x-100-768x538.jpg 768w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-11@2x-100-1536x1076.jpg 1536w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-11@2x-100.jpg 1801w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-49a2329\" data-block-id=\"49a2329\"><style>.stk-49a2329 {margin-bottom:50px !important;}.stk-49a2329-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-49a2329-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-45653a4\" data-v=\"4\" data-block-id=\"45653a4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-45653a4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-45653a4-inner-blocks\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><strong><strong><span style=\"color: #fa698a\" class=\"stk-highlight\">\u89c1\u8336\u65e5\u62a5\uff5c\u517b\u751f\u8336\u8d5b\u9053\u7684\u5e74\u8f7b\u5316\u7a81\u56f4<\/span><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u4e2d\u56fd\u517b\u751f\u8336\u996e\u5e02\u573a\u89c4\u6a21\u5df2\u7a81\u7834300\u4ebf\u5143\uff0c\u5176\u4e2d18-35\u5c81\u5e74\u8f7b\u6d88\u8d39\u8005\u5360\u6bd4\u8d85\u8fc7\u516d\u6210\u3002\u4f46\u4e00\u4e2a\u5c34\u5c2c\u7684\u73b0\u5b9e\u662f\uff1a\u5e02\u9762\u4e0a\u5927\u591a\u6570\u517b\u751f\u8336\u54c1\u724c\u4ecd\u5728\u6cbf\u7528\u201c\u4f20\u7edf\u8349\u672c\u201d\u201c\u53e4\u6cd5\u914d\u65b9\u201d\u7b49\u8bdd\u8bed\u4f53\u7cfb\uff0c\u5305\u88c5\u4e0a\u5806\u6ee1\u67b8\u675e\u3001\u7ea2\u67a3\u3001\u83ca\u82b1\uff0c\u8868\u8fbe\u4e0a\u5145\u65a5\u7740\u201c\u6e05\u809d\u660e\u76ee\u201d\u201c\u8865\u6c14\u517b\u8840\u201d\u7b49\u529f\u80fd\u6027\u8bcd\u6c47\u3002\u5bf9\u4e8e\u5e74\u8f7b\u4eba\u800c\u8a00\uff0c\u517b\u751f\u4e0d\u662f\u4e0d\u9700\u8981\uff0c\u800c\u662f\u4e0d\u60f3\u8981\u201c\u88ab\u8bf4\u6559\u201d\u3002\u4ed6\u4eec\u71ac\u591c\u540e\u60f3\u8865\u6551\uff0c\u4f46\u4e0d\u60f3\u559d\u4e00\u676f\u50cf\u4e2d\u836f\u4e00\u6837\u7684\u8336\uff1b\u4ed6\u4eec\u9700\u8981\u7684\u662f\u2014\u2014\u5728\u6b63\u786e\u7684\u573a\u666f\u91cc\uff0c\u559d\u4e00\u676f\u521a\u521a\u597d\u7684\u8336\uff0c\u987a\u4fbf\u5b8c\u6210\u4e00\u6b21\u8f7b\u91cf\u7ea7\u7684\u81ea\u6211\u7167\u987e\u3002\u8fd9\u6b63\u662f\u300c\u89c1\u8336\u65e5\u62a5\u300d\u5207\u5165\u5e02\u573a\u7684\u673a\u4f1a\uff1a\u4e0d\u4ee5\u529f\u6548\u547d\u540d\uff0c\u800c\u4ee5\u751f\u6d3b\u72b6\u6001\u547d\u540d\u3002\u5c06\u517b\u751f\u8336\u4ece\u201c\u529f\u80fd\u6027\u996e\u54c1\u201d\u91cd\u65b0\u5b9a\u4e49\u4e3a\u201c\u5e74\u8f7b\u4eba\u7684\u6bcf\u65e5\u60c5\u7eea\u65e5\u62a5\u201d\u2014\u2014\u6bcf\u4e00\u5929\uff0c\u6bcf\u4e00\u79cd\u72b6\u6001\uff0c\u90fd\u6709\u4e00\u676f\u5bf9\u5e94\u7684\u8336\u3002<\/span><\/strong><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">The market size of Chinese health tea drinks has exceeded 30 billion yuan, with young consumers aged 18-35 accounting for over 60%. But an awkward reality is that most health tea brands on the market still use discourse systems such as &#8220;traditional herbal&#8221; and &#8220;ancient formula&#8221;, with packaging filled with goji berries, red dates, chrysanthemums, and functional vocabulary such as &#8220;clearing the liver and improving vision&#8221; and &#8220;nourishing qi and blood&#8221;. For young people, health preservation is not unnecessary, but they do not want to be &#8220;lectured&#8221;. They want to make up for it after staying up late, but they don&#8217;t want to drink a cup of tea like traditional Chinese medicine; What they need is &#8211; to have a just right cup of tea in the right setting and also complete a lightweight self-care session. This is precisely the opportunity for &#8220;Jian Cha Daily&#8221; to enter the market: not named after efficacy, but named after lifestyle status.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-e34489a\" data-block-id=\"e34489a\"><style>.stk-e34489a {margin-bottom:21px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e34489a-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5d7816a\" data-v=\"4\" data-block-id=\"5d7816a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5d7816a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5d7816a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0c2bb47\" data-block-id=\"0c2bb47\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0c2bb47-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-db56010\" data-v=\"4\" data-block-id=\"db56010\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-db56010-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-db56010-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1820\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-2@2x-100-3.jpg\" alt=\"\" class=\"wp-image-1820\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-2@2x-100-3.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-2@2x-100-3-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b1a967b\" data-v=\"4\" data-block-id=\"b1a967b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b1a967b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b1a967b-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1824\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-6@2x-100-3.jpg\" alt=\"\" class=\"wp-image-1824\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-6@2x-100-3.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-6@2x-100-3-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-69fbcb9\" data-v=\"4\" data-block-id=\"69fbcb9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-69fbcb9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-69fbcb9-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1823\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-3@2x-100-2.jpg\" alt=\"\" class=\"wp-image-1823\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-3@2x-100-2.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-3@2x-100-2-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-f2e9712\" data-block-id=\"f2e9712\"><style>.stk-f2e9712 {margin-bottom:50px !important;}.stk-f2e9712-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f2e9712-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-71c8dcf\" data-v=\"4\" data-block-id=\"71c8dcf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-71c8dcf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-71c8dcf-inner-blocks\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><span style=\"color: #1fb7ff\" class=\"stk-highlight\">\u89c1\u8336\u65e5\u62a5\uff5c\u4ece\u201c\u529f\u6548\u5217\u8868\u201d\u5230\u201c\u751f\u6d3b\u65e5\u62a5\u201d\u7684\u54c1\u724c\u5347\u7ef4<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u771f\u6b63\u7684\u7a81\u7834\uff0c\u5728\u4e8e\u5c06\u517b\u751f\u8336\u4ece\u201c\u836f\u98df\u540c\u6e90\u7684\u5bb9\u5668\u201d\u8f6c\u53d8\u4e3a\u201c\u5e74\u8f7b\u4eba\u65e5\u5e38\u72b6\u6001\u7684\u8868\u8fbe\u5a92\u4ecb\u201d\u3002\u54c1\u724c\u4e0d\u505a\u201c\u5168\u80fd\u517b\u751f\u201d\uff0c\u800c\u662f\u5c06\u5e74\u8f7b\u4eba\u7684\u9ad8\u9891\u751f\u6d3b\u573a\u666f\u63d0\u70bc\u4e3a\u56db\u5927\u7cfb\u5217\uff1a\u7d20\u989c\u65e5\u62a5\u3001\u6f6e\u4eba\u65e5\u62a5\u3001\u71ac\u591c\u65e5\u62a5\u3001\u5143\u6c14\u65e5\u62a5\u3002\u54c1\u724c\u5b9a\u4f4d\uff1a\u4e00\u4e2a\u4ee5\u201c\u751f\u6d3b\u573a\u666f\u65e5\u62a5\u201d\u4e3a\u6838\u5fc3\u6982\u5ff5\u7684\u521b\u610f\u517b\u751f\u8336\u54c1\u724c\u3002<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u4ea7\u54c1\u8f7d\u4f53\uff1a\u56db\u5927\u4e3b\u9898\u7cfb\u5217\u8336\u5305\uff0c\u5339\u914d\u4e0d\u540c\u751f\u6d3b\u72b6\u6001\u4e0b\u7684\u517b\u751f\u9700\u6c42\u3002\u6838\u5fc3\u4ef7\u503c\uff1a\u4ee5\u201c\u751f\u6d3b\u65e5\u62a5\u201d\u521b\u610f\u6982\u5ff5\u4f5c\u4e3a\u6838\u5fc3\uff0c\u8ba9\u4ea7\u54c1\u4ef7\u503c\u4e0e\u5e74\u8f7b\u4eba\u7684\u751f\u6d3b\u573a\u666f\u4ea7\u751f\u8fde\u63a5\u3002\u6d88\u8d39\u573a\u666f\uff1a\u65e9\u8d77\u6d17\u6f31\u540e\u3001\u4e0a\u73ed\u8def\u4e0a\u3001\u5348\u540e\u72af\u56f0\u3001\u71ac\u591c\u52a0\u73ed\u3001\u5468\u672b\u51fa\u8857\u2026\u2026\u8986\u76d6\u5e74\u8f7b\u4eba\u4e00\u5929\u4e2d\u9700\u8981\u201c\u5fae\u517b\u751f\u201d\u7684\u6240\u6709\u77ac\u95f4\u3002\u54c1\u724c\u4e3b\u5f20\uff1a\u89c1\u8336\u65e5\u62a5\uff0c\u6bcf\u65e5\u89c1\u8336\u3002\u5e0c\u671b\u901a\u8fc7\u201c\u65e5\u62a5\u201d\u8fd9\u4e00\u6982\u5ff5\uff0c\u8ba9\u559d\u8336\u6210\u4e3a\u4e00\u79cd\u8f7b\u677e\u3001\u6709\u4eea\u5f0f\u611f\u4e14\u53ef\u671f\u5f85\u7684\u65e5\u5e38\u4e60\u60ef\u3002<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\"><br><br><br>The real breakthrough lies in transforming health tea from a &#8220;container for medicine and food&#8221; to a &#8220;medium for expressing the daily state of young people&#8221;. The brand does not focus on &#8220;all-around health preservation&#8221;, but instead extracts high-frequency life scenes of young people into four major series: Plain Face Daily, Trendy People Daily, Stay Up Late Daily, and Vitality Daily. Brand positioning: A creative health tea brand with the core concept of &#8220;daily life scene report&#8221;. Product carrier: Four themed series of tea bags, matching the health needs of different living conditions. Core value: With the creative concept of &#8220;Life Daily&#8221; as the core, connect product value with the life scenarios of young people. Consumer scenarios include waking up early to wash up, commuting to work, feeling sleepy in the afternoon, staying up late and working overtime, and going out on weekends\u2026 covering all the moments when young people need &#8220;micro health&#8221; throughout the day. Brand proposition: See Tea Daily, see tea every day. I hope to use the concept of &#8220;daily newspaper&#8221; to make drinking tea a relaxed, ceremonial, and anticipated daily habit.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-a8c1dc8\" data-block-id=\"a8c1dc8\"><style>.stk-a8c1dc8 {margin-bottom:36px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a8c1dc8-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6799e85\" data-v=\"4\" data-block-id=\"6799e85\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6799e85-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6799e85-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2400\" data-id=\"1810\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-2.jpg\" alt=\"\" class=\"wp-image-1810\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-2.jpg 1800w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-2-225x300.jpg 225w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-2-768x1024.jpg 768w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-2-1152x1536.jpg 1152w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-2-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-4147fde\" data-block-id=\"4147fde\"><style>.stk-4147fde {margin-bottom:50px !important;}.stk-4147fde-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4147fde-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-88b90a3\" data-v=\"4\" data-block-id=\"88b90a3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-88b90a3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-88b90a3-inner-blocks\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"line-height:0\"><br><strong><span style=\"color: #ff31df\" class=\"stk-highlight\"><br><\/span><strong><span style=\"color: #ff8c31\" class=\"stk-highlight\">\u8272\u5f69\u88ab\u770b\u89c1\uff0c\u63d2\u753b\u88ab\u8bb0\u4f4f\uff1a\u4e00\u5957\u8f7b\u5de7\u660e\u4eae\u7684\u521b\u610f\u89c6\u89c9\u7cfb\u7edf<\/span><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:13px;line-height:1.8\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u4e0e\u521b\u610f\u6982\u5ff5\u547c\u5e94\uff0c\u6211\u4eec\u9009\u62e9\u4ee5\u8272\u5f69\u548c\u4e3b\u9898\u63d2\u753b\u5efa\u7acb\u54c1\u724c\u8bc6\u522b\u3002\u8272\u5f69\u8d1f\u8d23\u88ab\u770b\u89c1\uff0c\u63d2\u753b\u8d1f\u8d23\u88ab\u8bb0\u4f4f\u3002\u54c1\u724c\u8272\u5f69 | \u9ad8\u9971\u548c\u00d7\u5f3a\u8bc6\u522b\uff0c\u6bcf\u4e2a\u7cfb\u5217\u90fd\u6709\u81ea\u5df1\u7684\u201c\u65e5\u62a5\u8272\u201d\u9ad8\u9971\u548c\u5ea6\u7684\u8272\u5f69\u4f53\u7cfb\uff0c\u8ba9\u4ea7\u54c1\u5728\u8d27\u67b6\u4e0a\u6781\u5177\u89c6\u89c9\u51b2\u51fb\u529b\uff0c\u4e5f\u4fbf\u4e8e\u6d88\u8d39\u8005\u201c\u770b\u8272\u8bc6\u8336\u201d\uff0c\u964d\u4f4e\u9009\u62e9\u6210\u672c\u3002\u63d2\u753b\u7cfb\u7edf | \u8ba9\u529f\u6548\u53d8\u6210\u53ef\u611f\u77e5\u7684\u573a\u666f\u753b\u9762\u6211\u4eec\u6ca1\u6709\u5728\u5305\u88c5\u4e0a\u7f57\u5217\u67b8\u675e\u3001\u83ca\u82b1\u3001\u4eba\u53c2\uff0c\u800c\u662f\u56f4\u7ed5\u6bcf\u4e00\u4e2a\u201c\u65e5\u62a5\u201d\u5bf9\u5e94\u7684\u751f\u6d3b\u573a\u666f\uff0c\u521b\u4f5c\u4e86\u9ad8\u5ea6\u98ce\u683c\u5316\u7684\u4e3b\u9898\u63d2\u753b<\/span><\/strong><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">In line with the creative concept, we have chosen to establish our brand identity through color and themed illustrations. Colors are responsible for being seen, illustrations are responsible for being remembered. Brand color | high saturation x strong recognition, each series has its own &#8220;daily color&#8221; high saturation color system, making the product visually impactful on the shelf and easy for consumers to &#8220;identify tea by color&#8221;, reducing selection costs. Illustration System | Turning Effects into Perceived Scene Images We did not list goji berries, chrysanthemums, and ginseng on the packaging, but created highly stylized themed illustrations around the corresponding life scenes of each &#8220;daily newspaper&#8221;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-9b0b241\" data-block-id=\"9b0b241\"><style>.stk-9b0b241 {margin-bottom:13px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9b0b241-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-309c862\" data-v=\"4\" data-block-id=\"309c862\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-309c862-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-309c862-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a4977fd\" data-block-id=\"a4977fd\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a4977fd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e74588e\" data-v=\"4\" data-block-id=\"e74588e\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e74588e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e74588e-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1817\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-3.jpg\" alt=\"\" class=\"wp-image-1817\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-3.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-1@2x-100-3-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3aa1f97\" data-v=\"4\" data-block-id=\"3aa1f97\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3aa1f97-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3aa1f97-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1818\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-5@2x-100-2.jpg\" alt=\"\" class=\"wp-image-1818\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-5@2x-100-2.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-5@2x-100-2-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0f35a4d\" data-v=\"4\" data-block-id=\"0f35a4d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0f35a4d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0f35a4d-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"640\" data-id=\"1819\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-7@2x-100-2.jpg\" alt=\"\" class=\"wp-image-1819\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-7@2x-100-2.jpg 480w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-7@2x-100-2-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-0ff4236\" data-block-id=\"0ff4236\"><style>.stk-0ff4236 {margin-bottom:50px !important;}.stk-0ff4236-column{--stk-columns-spacing:var(--stk--preset--spacing--40, 1rem) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0ff4236-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2da90e3\" data-v=\"4\" data-block-id=\"2da90e3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2da90e3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2da90e3-inner-blocks\">\n<p class=\"wp-block-paragraph\" style=\"font-size:13px;line-height:1.8\"><strong><span style=\"color: #0f0e17\" class=\"stk-highlight\">\u54c1\u724cLOGO | \u8f7b\u677e\u3001\u62d9\u8da3\u3001\u4e0d\u7aef\u7740LOGO\u91c7\u7528\u7b80\u6d01\u7684\u65e0\u886c\u7ebf\u5b57\u4f53\uff0c\u5b57\u5f62\u5706\u6da6\u3001\u7ed3\u6784\u677e\u5f1b\uff0c\u5e76\u5728\u7b14\u753b\u672b\u7aef\u878d\u5165\u9002\u5ea6\u7684\u201c\u62d9\u8da3\u611f\u201d\u7ec6\u8282\u2014\u2014\u6bd4\u5982\u8f7b\u5fae\u7684\u4e0d\u89c4\u5219\u6536\u7b14\u3001\u7565\u5e26\u624b\u5de5\u611f\u7684\u5f27\u5ea6\u3002\u8fd9\u8ba9\u54c1\u724c\u5728\u4fdd\u6301\u5e72\u51c0\u73b0\u4ee3\u7684\u540c\u65f6\uff0c\u591a\u4e86\u4e00\u4efd\u8f7b\u677e\u4e0e\u4eb2\u548c\u529b\uff0c\u51cf\u5c11\u4f20\u7edf\u517b\u751f\u54c1\u724c\u7684\u201c\u8ddd\u79bb\u611f\u201d\u3002\u5305\u88c5\u7cfb\u7edf | \u50cf\u4e00\u4efd\u771f\u6b63\u7684\u201c\u65e5\u62a5\u201d\u4ee5\u201c\u65e5\u62a5\u201d\u6807\u9898\u5f0f\u7684\u5b57\u4f53\u6392\u7248\u53ca\u63d2\u753b\u5c55\u793a\uff0c\u6bcf\u6b21\u62ff\u8d77\u4ea7\u54c1\uff0c\u90fd\u50cf\u5728\u7ffb\u9605\u4e00\u4efd\u5c5e\u4e8e\u81ea\u5df1\u7684\u201c\u4eca\u65e5\u65e5\u62a5\u201d\u3002\u5f53\u89c6\u89c9\u6210\u4e3a\u54c1\u724c\u8d44\u4ea7\uff0c\u4ea7\u54c1\u4e0d\u518d\u53ea\u662f\u529f\u80fd\u7684\u627f\u8f7d\uff0c\u800c\u6210\u4e3a\u6d88\u8d39\u8005\u8ba4\u8bc6\u54c1\u724c\u3001\u8bb0\u4f4f\u54c1\u724c\u7684\u91cd\u8981\u5165\u53e3\u3002<br><\/span><\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">Trendy IP image: The powerful 3D climber IP has become a symbol of the brand spirit. Visually conveying the concept of &#8220;continuous upward movement&#8221; through jumping, climbing, and breakthrough postures. The vivid colors of the IP image run through all visual materials with a lively posture. Life oriented peripheral carrier: The peripheral carrier is designed with a dual extension of visual and functional clues. The canvas bag uses real climbing ropes as handles, translating the symbol &#8220;pivot point&#8221; into a directly perceptible daily contact point; In addition, the matching dopamine colored sports socks, coffee paper cups, rock point shaped refrigerator stickers, and employee hanging ropes cover multi-dimensional scenarios such as commuting, office, and home, building a highly recognizable brand application matrix.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-7ca69d7\" data-block-id=\"7ca69d7\"><style>.stk-7ca69d7 {margin-bottom:30px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7ca69d7-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-23fa5d7\" data-v=\"4\" data-block-id=\"23fa5d7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-23fa5d7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-23fa5d7-inner-blocks\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"2400\" data-id=\"1811\" src=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4@2x-100-1.jpg\" alt=\"\" class=\"wp-image-1811\" srcset=\"https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4@2x-100-1.jpg 1800w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4@2x-100-1-225x300.jpg 225w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4@2x-100-1-768x1024.jpg 768w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4@2x-100-1-1152x1536.jpg 1152w, https:\/\/www.niicedesign.net\/wp-content\/uploads\/2026\/07\/\u753b\u677f-4@2x-100-1-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><br><span style=\"color: #0f0e17\" class=\"stk-highlight\"><strong>NiceDesign x \u89c1\u8336\u65e5\u62a5<br>\u201c\u89c1\u8336\u65e5\u62a5\uff0c\u6bcf\u65e5\u89c1\u8336\u201d<\/strong><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NiiceDesign x \u300c\u89c1\u8336\u65e5\u62a5\u300d\uff5c\u521b\u610f\u517b\u751f\u8336\u54c1\u724c\u89c6\u89c9\u8bbe\u8ba1 \u89c1\u8336\u65e5\u62a5\uff5c\u517b\u751f\u8336\u8d5b\u9053\u7684\u5e74\u8f7b\u5316\u7a81\u56f4 \u4e2d\u56fd\u517b\u751f\u8336 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-idea"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts\/1807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/comments?post=1807"}],"version-history":[{"count":4,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts\/1807\/revisions"}],"predecessor-version":[{"id":1848,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/posts\/1807\/revisions\/1848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/media\/1826"}],"wp:attachment":[{"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/media?parent=1807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/categories?post=1807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niicedesign.net\/index.php\/wp-json\/wp\/v2\/tags?post=1807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}