锦城造物丨城市伴手礼品牌vi设计

一座城市真正让人想念的，从来不是某一个景点，而是某一种生活的质感。

我们以“锦官城”的千年文化为底色，选择蜀锦作为品牌文化，将其“经纬秩序”转译为可延展的视觉DNA；并融合竹编肌理与盖碗茶等城市生活方式意象，用更克制、更年轻的当代表达，重构“来自锦官城的伴手礼”。

We take the millennium culture of "Jinguan City" as the background, choose Shu brocade as the brand culture, and translate its "latitude and longitude order" into an extensible visual DNA; And integrate the texture of bamboo weaving with urban lifestyle imagery such as tea bowls, using a more restrained and youthful contemporary expression to reconstruct the "souvenir from Jinguan City".

我们以“锦官城”的千年文化为底色，选择蜀锦作为品牌文化，将其“经纬秩序”转译为可延展的视觉DNA；并融合竹编肌理与盖碗茶等城市生活方式意象，用更克制、更年轻的当代表达，重构“来自锦官城的伴手礼”。

在品类结构上，以“茶礼/食礼/香礼/蜀锦文创/锦城手册”搭建城市伴手礼矩阵，覆盖自用与礼赠多场景，让“何以一礼代表成都”有迹可循。品牌以竹绿与暖金定调气质，以高纯度色块区分系列，用统一规则串联全系，呈现“松弛但有秩序”的成都——Encounter Chengdu Again｜又见锦官城。

We take the millennium culture of "Jinguan City" as the background, choose Shu brocade as the brand culture, and translate its "latitude and longitude order" into an extensible visual DNA; And integrate the texture of bamboo weaving with urban lifestyle imagery such as tea bowls, using a more restrained and youthful contemporary expression to reconstruct the "souvenir from Jinguan City".

In terms of category structure, a matrix of urban souvenirs will be built with "Tea Gifts/Food Gifts/Incense Gifts/Shu Brocade Cultural and Creative/Jincheng Handbook", covering multiple scenarios of self use and gift giving, so that the question of "how one gift represents Chengdu" can be traced. The brand sets its tone with bamboo green and warm gold, distinguishes its series with high-purity color blocks, and connects the entire series with unified rules, presenting a "relaxed but orderly" Chengdu - Encounter Chengdu Again | See Jinguan City again.