哈哈计划丨户外营地品牌设计

哈哈计划依托于乡村旅游的丰富自然资源， 打造了皂李湖营地和白马湖营地，对年轻人提供了一个亲近自然、释放压力的户外场所。在这里，年轻人可以体验到一系列创新且富有乐趣的新业态和新产品，如水上运动、户外探险、创意工坊、湖畔音乐会等为一体的户外营地。

Haha Plan relies on the rich natural resources of rural tourism to create Zao Li Lake Camp and Bai Ma Lake Camp, providing young people with an outdoor place to get close to nature and release stress. Here, young people can experience a series of innovative and fun new formats and products, such as outdoor campsites integrating water sports, outdoor exploration, creative workshops, lakeside concerts, and more.

“哈哈计划”的创始团队核心成员都是在小镇创业的年轻人，有的是做互联网营销，有的人是从事影视文旅，有的人是导演策划，不同行业的创客因为相同的观念理念走到了一起，“我们就想着能不能一起找个好玩的事来做，然后让更多的人加入进来，于是‘哈哈计划’这个想法就冒出来了。”“哈哈计划”主理人史喜阳表示，原上文化曾在上虞举办的一个“青春万帐”的露营大会给了他很大启发，过程中与小红书形成了线上线下联动，会场体验感爆棚，收到了参与游客的广泛好评，原上文化团队就以“互联网+文旅”模式找准上虞与青春产业的契合点，继续挖掘开发更多好玩的潮流创意。

The core members of the founding team of "Haha Plan" are all young people who start businesses in small towns. Some are engaged in Internet marketing, some are engaged in film, television, culture and tourism, and some are director planning. Makers from different industries came together because of the same concept. "We were thinking about whether we could find something fun to do together, and then let more people join in, so the idea of" Haha Plan "came out." Shi Xiyang, the principal of "Haha Plan", said that he was greatly inspired by a "Youth Ten Thousand Accounts" camping conference held by the original Shangyu Culture. In the process, we formed an online offline linkage with Xiaohongshu, and the experience of the meeting was overwhelming. Having received extensive praise from participating tourists, the original Shangyu cultural team identified the convergence between Shangyu and youth industry with the "Internet plus cultural tourism" model, Continue to explore and develop more fun trendy ideas.