Fluffy Closet丨宠物服饰品牌vi设计

美好的品牌始于美好的信念。“给毛绒绒的小猫小狗准备一个柔软舒适且时髦的衣柜，以舒适为出发点，不让狗狗因为穿衣服而感到束手束脚。其次就是运用明快，高饱和度的色彩 ，凸显小狗们活泼的个性。”这是Fluffy Closet的品牌初衷。

A beautiful brand begins with a beautiful belief. Prepare a soft, comfortable, and stylish wardrobe for furry cats and dogs, starting from comfort and not letting dogs feel constrained by clothing. Secondly, use bright, high saturation colors to highlight the lively personality of dogs. "This is the original intention of Fluffy Closet's brand.

从品牌初衷出发，我们把品牌延伸为人宠美学生活方式品牌。以腊肠小狗作为品牌的IP形象，强化品牌识别的同时强调行业属性，从腊肠小狗的形象出发延伸出条纹色彩美学，与高饱和度色彩的产品风格呼应，呈现多巴胺风格且具有辨识度的年轻化品牌视觉。

我们希望以完整的视觉设计为Fluffy Closet呈现温暖、轻松、有触感的视觉氛围，构建一个充满活力且年轻化的宠物服饰品牌形象。插画IP × 条纹美学 × 多巴胺色彩作为品牌视觉语言框架，呈现色彩秩序感，以Sky Blue / Coral Red / Off White / Brown 构建主色系统，字体采用圆润、厚实、略带复古感的字形，强调柔软 亲和 陪伴感。前后贯通的视觉策略与品牌设计构建人宠美学生活方式品牌。

Starting from the original intention of the brand, we have extended it to a human pet aesthetic lifestyle brand. The IP image of the brand is based on the sausage puppy, emphasizing industry attributes while strengthening brand recognition. Starting from the image of the sausage puppy, a striped color aesthetic is extended, echoing the product style of high saturation colors, presenting a dopamine style and recognizable youthful brand visual.

We hope to present a warm, relaxed, and tactile visual atmosphere for Fluffy Closet through a complete visual design, and build a vibrant and youthful pet clothing brand image. Illustration IP, striped aesthetics, and dopamine colors serve as the brand's visual language framework, presenting a sense of color order. The main color system is constructed with Sky Blue/Coral Red/Off White/Brown, and the font is rounded, thick, and slightly retro, emphasizing softness, affinity, and companionship. Building a visual strategy and brand design that connects front and back to create a human pet aesthetic lifestyle brand.