NEX丨出海旅行箱品牌vi设计

在为NEX品牌塑造的核心部分的策略板块中，我们完成了对于品牌定位的梳理、产品策略的梳理、品牌故事和精神的撰写等；在设计板块中，我们重新设计了品牌的字型标识、构建了全新的视觉识别系统和包装系统、搭建品牌的色彩体系、并也正在设计电商的内容逻辑和视觉规范、全新的品牌官网体验等等。

Regarding the strategic component of shaping the NEX brand, we have defined the brand positioning and product strategy, and articulated the brand story and ethos. In the design phase, we have redesigned the brand’s typographic logo, developed a comprehensive visual identity and packaging system, and established a color palette; we are also currently designing the content logic and visual guidelines for e-commerce, as well as the experience for the brand’s new official website.

Nex品牌的设计在功能性和装饰性之间取得了完美的平衡,旨在打造一个既美观又实用的产品。行李箱整洁的线条突显了每件产品的质感工艺和对细节的关注。品牌名称后缀的点状符号是对飞机舷窗外地平线景色的隐喻，这一小小的细节象征着每一位旅行者所面对的无限可能和冒险。 品牌字体设计简洁现代,体现了品牌对简约与优雅的追求。标志中的字母“N”特别具有变化性,可以根据不同的情境进行拉长或调整,传达了无限的潜力和适应性。设计灵感源自于自然景象,如蔚蓝的天空、蜿蜒的海岸线以及旅途中朦胧的回忆,将每一件产品都注入了探索和旅行的情感。

The design of the Nex brand strikes a perfect balance between functionality and aesthetics, aiming to create products that are as beautiful as they are practical. The clean lines of the luggage highlight the quality craftsmanship and meticulous attention to detail inherent in every piece. The dot symbol following the brand name serves as a metaphor for the horizon viewed through an airplane window—a subtle detail symbolizing the boundless possibilities and adventures awaiting every traveler.

The brand’s typography is clean and modern, reflecting a commitment to simplicity and elegance. The letter "N" in the logo is notably dynamic; it can be elongated or adjusted to suit different contexts, conveying a sense of limitless potential and adaptability. Drawing inspiration from natural elements—such as azure skies, winding coastlines, and the hazy, evocative memories of a journey—the design infuses every product with the spirit of exploration and travel.