Forme丨瑜伽服品牌设计

当代都市女性的悦己经济，在运动与美学的融合中找到新落点——FORME，源自法语“训练有素”与英语“为我而生”，专为25-40岁城市精英女性打造高端运动生活方式品牌。我们坚信，真正的优雅源于自律从容，魅力来自自信塑形~

The self pleasing economy of contemporary urban women has found a new landing point in the integration of sports and aesthetics - FORME, derived from the French word "well-trained" and the English word "born for me", is designed to create a high-end sports lifestyle brand for elite urban women aged 25-40. We firmly believe that true elegance comes from self-discipline and composure, while charm comes from confidence and shaping~

品牌构建了以复古棕、柔雾粉、浅蓝灰、薄荷绿为主的色彩矩阵精准，契合女性对“优雅运动”的审美。辅助图形的几何方块，几何方块象征 “身体的模块化塑形”，呼应瑜伽对身体各部位的精准雕琢；同时，方块的灵活组合也暗喻女性风格的多样性 —— 每个女性都能在 Forme 的风格体系中找到属于自己的 “运动美学模块” 整体VI视觉体系从Logo到色彩、辅助图形，全方位诠释“为我而生”的品牌内核，让你在瑜伽中唤醒每一寸优雅，在悦己中塑造独属形态~

The brand has established a precise color palette—featuring vintage brown, soft misty pink, pale blue-gray, and mint green—that perfectly aligns with the feminine aesthetic of "elegant athleticism." Geometric squares serve as a key graphic element; symbolizing the "modular sculpting of the body," they echo the way yoga precisely refines specific areas of the physique. At the same time, the flexible arrangement of these squares alludes to the diversity of feminine style, allowing every woman to discover her own unique "athletic aesthetic module" within the Forme universe.

From the logo and color scheme to the supporting graphics, the entire visual identity system comprehensively embodies the brand's core philosophy: "Born for Me." It invites you to awaken every ounce of elegance through yoga and sculpt a unique form that celebrates your true self.