敖叶堂丨中医养生推拿馆vi设计

敖叶堂是面对当代年轻人集推拿休闲于一体的新中式推拿馆。以“内外同调，药食同源”为宗旨，找寻中药文化中所蕴藏的养生智慧。运用“按、沉、点、振、擦”深层激活身体能量，缓解久坐疲劳。

Aoye Tang is a new Chinese massage parlor that combines massage and leisure for contemporary young people. With the aim of "harmonizing internal and external factors, and sharing the same origin of medicine and food", we seek the health wisdom hidden in traditional Chinese medicine culture. Using "pressing, sinking, tapping, vibrating, and wiping" to deeply activate body energy and relieve sedentary fatigue.

logo设计选择隶书作为参考,隶书体承载了中华五千年的美学传承,再从品牌空间风格中，提取出瓦的结构,进行艺术化的创作处理。使字体的结构和细节传承了中式美学。提炼红白双色渐变成为主题色调，暖而倾心，中式又新古典，搭配中式建筑中“瓦”元素底纹营造新中式简而不繁的品牌感。

The logo design chooses Lishu as a reference. Lishu carries the aesthetic heritage of China for five thousand years, and then extracts the tile structure from the brand space style for artistic creation. The structure and details of the font inherit Chinese aesthetics. Extracting the red and white dual color gradient as the theme color tone, warm and heartfelt, Chinese and neoclassical, combined with the "tile" element pattern in Chinese architecture to create a brand sense of simplicity and simplicity in the new Chinese style.